Even Small Medical Advances Can Mean Big Jumps in Bills (Link)
In this segment of Pay Till It Hurts, the major issues
surrounding ballooning costs regarding Type I and Type II Diabetes is
discussed. I’ll preface this by saying that the diabetes market is severely
broken and in disarray, and at best the most encouraging thing that remains is
that Type I diabetics still have opportunities to receive insulin and live
encouraging lives in contrast to the former status of Type I diagnosis as a
terminal illness.
There are a number of concerns and strain points to
illustrate about the state of the industry, and I will dive into a couple key
takeaways also. The first main point outlined in the article is the consistent
iteration of diabetes equipment and infusions that has led to soaring prices
over the years with marginal increase in improved patient outcome. Since the
development of insulin therapy in the 1920’s or synthetic insulin in the 1970’s,
diabetics began having options to control their health issues with a minimum
viable product of sorts. None of the technology was revolutionary by modern day
standards, but the medical concepts were fully established and scalable to save
and improve millions of lives. While there have certainly been large
improvements, the past decade has led to more aesthetic and non-critical improvements
that have pushed device and infusion maintenance costs soaring market-wide.
Patients worldwide also face is the increased rate of obsolescence
in pumps and meters as well as monitoring and maintenance strategies. The more
tech integrated into diabetes management, the more diabetes management companies
behave like tech companies. There are ever increasing interoperability issues
and software issues as the latest and greatest is rolled out, and legacy
treatment methods and platforms begin to lose service support and become ever
harder to purchase. The captive market of Type I diabetics specifically is
becoming more and more susceptible to being treated as hostages at the will of
prices the market will bear.
Given these two issues, I’ve identified key takeaways and
opportunities for the dire tide to shift that is looming over the diabetes sector of healthcare.
1. Bargaining
Power Needs to be Unleashed
In the discussion
of why costs are so high, I found this factoid to be especially shocking: “Medicare is not allowed to
bargain for insulin prices.” I found it shocking that a federal program with
such clout was unwilling to drive down costs for patients. It is important to
note however that most Medicare patients pay insulin costs out of pocket, and
it is not covered. Even so, given the fact that there are likely a quarter
million Type I diabetics under Medicare (based on rough calculation), any
ability to make industry behemoths uncomfortable about pricing could reap
massive benefits to consumers. Especially when there are only three nationwide
producers of synthetic insulin, and one manufacturer, Medtronic, gripping over
60% of insulin pump market share.
2. Dire
Need for Competitive Disruption
Off
that pervious point, the competition for key components and drugs within
diabetes care is quite scarce. There are often very few large players that run
the table, and solid, strategic, and fast-moving market disruption centered on
affordability and reliability may be the only true way for competition to drive
prices down. Please see this supplementary blog post by a diabetes industry
advocate of what would truly need to happen to disrupt the market and reverse
market trends, it’s a great read.
All
things said, the challenges facing improvements in this healthcare space run
the gamut, from unchecked market factors to questionably beneficial product
improvements increasing cost. Serious change will need to be made through the
concentrated advocacy of diabetics nationwide, government and private industry
players, and maybe a little well-timed luck.
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